The Power of Prompt Follow-up: Why Contacting Business Leads in 15 Minutes Is Critical

“When trying to gain new business, having an effective lead generation strategy is key.

Introduction:

When trying to gain new business, having an effective lead generation strategy is key. However, even the best leads will go cold without proper follow-up. Studies have shown that when it comes to following up with a potential customer, you should act fast; the first 15 minutes are critical. Let’s take a look at how and why making contact within those 15 minutes can make all the difference.

Why You Should Act Fast

The majority of businesses (77%) do not respond to their leads within the first hour. That means that if you’re able to make contact with a lead right away, you could give yourself a major competitive advantage over your competitors who don’t respond quickly enough. It also sends a strong message about your commitment to customer service—something that most customers value highly in any business relationship.

In addition to boosting your competitive edge and improving your customer service reputation, responding promptly can also help ensure that you actually get the gig. Studies show that businesses who respond to leads within 15 minutes are 60% more likely to convert them into paying customers than those who wait an hour or more. So if you want to increase the odds of securing new business from every lead, it pays to make contact as soon as possible after receiving it.

The Benefits of Automation

Given how important speed is when it comes to responding to leads, taking advantage of automation can be extremely useful for local businesses looking for online lead generation success. Automated systems allow you to set rules and parameters so that your team gets notifications whenever certain milestones are reached or certain criteria are met—including when a new lead is generated by an online form or website inquiry. This helps ensure that someone on your team responds promptly and efficiently every time—and makes sure no valuable opportunities slip through the cracks due to slow response times or human error.

When it comes down to it, contacting leads within 15 minutes is essential for local businesses looking for online lead generation success — and automation can help make sure nothing slips through the cracks. By setting up automated systems for monitoring and responding quickly when new leads come in, you can maximize your chances of turning prospects into paying customers — and grow your business in the process!